#DigitalDealer25 in Vegas!

 

When we think of our Digital Dealer 25 experience, we’ve only got one word to describe it: “WoW!“. Our production team made this recap video JUST FOR YOU! Check it out!

You will not believe it, until you see it!

November 07 2018

Are you going to DD25? Paul Caldwell’s got a secret he does not intend to keep!

Tuesday, October 16th @ 2:30PM | Digital Dealer 25

This workshop will break down the high-level version of a dealership’s hierarchy of needs and advertising priorities. This is the complete dealership advertising blueprint that has been proven successful throughout years of being in business. The “Secret Sauce.”

Join Paul Caldwell on Tuesday, October 16th – 2:30 PM | Click Here for details & Don’t forget to visit us at Booth #826! We hope to see you there!

September 19 2018

Servicing our Community the #CKway !

Muhammad Ali once said, “Service to others is the rent you pay for your room here on Earth.” We, at CK Advertising, hold that belief dear to our hearts. Several times a year, we collect and donate to help those who are less fortunate than us.

During the month of April, CK Advertising went to war, putting department against department raising money for the Ronald McDonald House Charities of Southwest Florida, whose mission is to provide a place where families can stay while their children receive medical treatment, among many other services.

With the CK Penny War, all the departments within CK Advertising and its subsidiaries, DyGen and Ember Social, competed against each other to see who could collect the most pennies in 5-gallon jugs.

Part of the fun of the Penny War was allowing teams to drop other coins like nickels, dimes, quarters and even dollar bills of any amount into their opponent’s jars, essentially cancelling out the amount of pennies they collected. This would then motivate teams to donate more pennies into their own jars and of course, retaliate by donating other coins and larger bills into other jarsraising more money and adding to the fun!

The generosity of the 150-plus employees who participated was incredible as over the span of the Penny War, we collected more than 700 pounds of coins – and this total does not include the bills. After it was all counted, CK Advertising matched the total collected for a grand donation of $4,703.97.

We are thrilled and very thankful for CK Advertising’s generous donation,” said Amy Blanco, marketing Director of Ronald McDonald House Charities of Southwest Florida.

July 23 2018

Cut Through The Bull

And Stop The Madness

Learn from the social marketing experts. Watch and listen in as Coleman Craddock, Facebook Partner Manager, Tim Daher, Senior Client Partner and Dan Gilbert, Senior Consultant for Auto Solutions with Oracle, Jason Wiley, Vice President of Business Development for DyGen, and Jeff Gonzalez, Operations Director for Ember Social, discuss how technology can deliver a greater return on investment for your marketing dollars.

May 09 2018

This Doesn’t Stay In Vegas!

We just couldn’t keep quiet about the success and fun CK Advertising experienced at NADA 2018. It was impactful, informative and a loads of fun! We connected with great people, made awesome new friends and solidified our relationships with many of our longtime clients.

We’re looking forward to seeing you all again at NADA 19’ and many of you at Digital Dealer 25 in October!

May 09 2018

Cape Coral Police Department Announces Holiday Heroes Food Drive Totals

The Cape Coral Police Department recently announced the totals for its 6th annual Holiday Heroes Food Drive in which CK Advertising was once again a partner, for the third year in a row.  The food drive benefits the Harry Chapin Food Bank of SWFL, part of the Feeding Children Network.

Cape Coral, FLA (December 14, 2017) The Cape Coral Police Department released the totals from its 6th annual Holiday Heroes Food Drive this past week on Wednesday, December 6, 2017.

CK Advertising participated by holding its annual internal employee competition with the goal of topping or matching last year’s 14,000-lb total.  Seven departments competed, bringing in a combined 14,098lbs, with the Media Department coming out on top, and last year’s winner, Account Services, coming in second.  Harry Chapin Food Bank later released its official count as 14,936lbs!

The agency also announced a friendly challenge to businesses around the area to help drive up participation in the Holiday Heroes drive.  Although, no businesses accepted the challenge, the business competition will reopen next year with the same goal.

Below are the official numbers released by the CCPD:

    • November 14th: The Cape Coral Police Department had officers collecting donations at the Walmart located at 1619 Del Prado Blvd. South, and collected 808 pounds of food as well as $1,554.00.
    • November 17th: The Cape Coral Police Department joined forces with CK Advertising and collected 14,936 pounds of food as well as a donation to the Harry Chapin Food Bank in the amount of $1,000.00.
    • Total pounds of food- 15,744 pounds of food. (That’s 7.872 tons!)
    • Total Dollars collected- $2,554.00.

 

About CK Advertising

CK Advertising (formerly Moore & Scarry Advertising) is the automotive retail industry’s Original TraDigital Agency®. The company was launched in 2017 to unify the power and resources of Moore & Scarry Advertising, Ember Social and DyGen Digital.

Today, CK Advertising is one of the nation’s largest full-service automotive retail marketing companies. Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups and numerous Automotive News Top 125 Dealer Groups.

The agency has offices in Cape Coral, Florida, and Denver, Colorado.

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December 14 2017

CK Advertising Challenges Businesses To Surpass Its 14,058-lb. Donation To Food Bank

CK Advertising is challenging local businesses to surpass last year’s 14,058-pound donation to the Holiday Heroes Food Drive by Nov. 17.  The food drive sponsored by the Cape Coral Police Department benefits the Harry Chapin Food Bank. 

Cape Coral, FL (November 3, 2017) – Local award-winning advertising agency is challenging Cape Coral and Fort Myers businesses to surpass the 14,058-pound donation it made last year to the Holiday Heroes Food Drive.  The annual food drive, hosted by the Cape Coral Police Department, brought in nine tons total last year for the Harry Chapin Food Bank, including CK Advertising’s food donation and $1,000 check.

The challenge deadline is set for Friday, Nov. 17 – the official Harry Chapin Food Bank pickup date for donations at the agency’s headquarters in Cape Coral.

The Cape Coral Police Department will also be holding a SWAT demonstration from 9 a.m. to noon at the agency located at 1521 Commerce Creek Blvd. Cape Coral, near the Hope Hospice Center.

People love to help but by the time they see something on the news, they feel like it’s too late to participate or they might not get around to it. We just want people to know that we’re here and available in the area as a drop-off point in case they’re heading to work or running errands.  We’re open from 9:00 a.m. – 6:00 p.m. on weekdays,” said Ed Kiesel, VP and creative director at the agency.

But we’re still hoping someone can beat our donation from last year and help more families,” he added.

[LAST YEAR’S FOOD DRIVE BROLL]

ABOUT CK ADVERTISING
CK Advertising (formerly Moore & Scarry Advertising) is the automotive retail industry’s Original TraDigital Agency®. The company was launched in 2017 to unify the power and resources of Moore & Scarry Advertising, Ember Social, and DyGen Digital.

Today, CK Advertising is one of the nation’s largest full-service automotive retail marketing companies.  Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups, and numerous Automotive News Top 125 Dealer Groups.

The agency has offices in Cape Coral, Florida, and Denver, Colorado.

###

Press Contact:

Francis Mariela
fmariela@ckadvertising.com
O: 239.689.4000 ext: 214 | C: 239.273.6976

 

November 03 2017

CK Advertising Debuts New Name Signaling Continued Growth

Widely known as the Original TraDigital Agency®, one of the nation’s largest automotive retail ad agencies today announced the official launch of its new name. Moving forward, the award-winning agency will use the name CK Advertising to unify its three largest resources: Moore & Scarry Advertising, DyGen Digital, and Ember Social.

Cape Coral, FL  (November 02, 2017) — The award-winning agency today announced its official move towards the use of its new name CK Advertising, signaling its commitment towards growth. Although it previously hinted towards the strategic rebrand to unify its three largest resources: Moore & Scarry Advertising, DyGen Digital, and Ember Social; the agencies operated individually for years before CK Advertising’s official launch.

This move means more than just a name change on a building or on a business listing. For us it means that we’ve built CK Advertising into an agency that our clients are proud to be represented by, our employees are proud to be a part of, and our community is proud to continue to support,” said partners Paul Caldwell and Tom Kerr in a joint statement.

The agency will continue to use its trademarked slogan, “The Original TraDigital Agency®”, which best describes its business operations in both locations in Florida and Colorado. CK Advertising offers a full suite of services which include: email, direct mail, social media, art, account services, copy, production, paid search, pre-roll, and billing.

The agency was most recently featured in the Gulf Coast 500 where it moved up to number 274, 107 spots from its 2016 position . The agency was also listed as the 14th Fastest Growing Company in The Gulf, having experienced a 121.64 percent change in revenue from 2015 to 2016, exceeding its projections of $17 million from last year.

About CK Advertising
CK Advertising (formerly Moore & Scarry Advertising) is the automotive retail industry’s Original TraDigital Agency®.

The company was launched in 2017 to unify the power and resources of Moore & Scarry Advertising, Ember Social, and DyGen Digital.

Today, CK Advertising is one of the nation’s largest full-service automotive retail marketing companies. Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups, and numerous Automotive News Top 125 Dealer Groups.

The agency has offices in Cape Coral, Florida, and Denver, Colorado.

November 03 2017

Honda of Ocala To Announce ‘Seventh Annual Perfect Car For Perfect Attendance’ Winner

The Morgan Automotive Group dealership will announce the winner on Tuesday, May 16, 2017 at its dealership located at 1800 S.W. College Road in Ocala, FL. The winning senior with perfect attendance must be present in order to accept the 2017 Honda Civic Coupe LX grand prize.

OCALA, FL (PRWEB) APRIL 13, 2017

Honda of Ocala will be giving away a new 2017 Honda Civic LX Coupe to a Marion County high school senior with perfect attendance on Tuesday, May 16, 2017. The winner will be randomly selected from eligible entries at 6:00p.m.

This giveaway has become one of the most exciting and fulfilling traditions at Honda of Ocala. Investing in our community and its future through education is a priority for us,” said Andrew Vislosky, General Manager of Honda of Ocala.

Now in its seventh year, the Perfect Car for Perfect Attendance Giveaway began in 2011 as a partnership between Honda of Ocala and Marion County Public Schools to encourage better attendance among seniors during their last year in high school.

Morgan Auto Group’s Senior VP, Tom Moore spearheaded the initiative. “We feel that this program has accomplished the original mission on which it was founded. It makes us especially proud to receive hundreds of entries every year,” said Moore.

In order to be eligible, seniors must have registered for the contest between August 15 and August 26 of last year. They were also required to be enrolled and have attended a Marion Country Public High School with perfect attendance from August 29, 2016 through May 5, 2017.

About Morgan Automotive Group
Morgan Auto Group is one of the largest, privately held automotive dealer groups in the nation, recently ranked in the top 50 by Automotive News.

Through its 25 dealerships, the Tampa-based business offers 15 unique brands, from Honda to Lamborghini, with new, certified pre-owned, and quality used vehicles available for lease or purchase. These retail locations also sells car parts, service contracts, along with maintenance and repair services.

The company’s famous slogan, “When You Make It Morgan, We Make It Happen” is the basis for all customer service, branding, promotions, and other key operations at its 25 locations from Columbia, Missouri to Naples, Florida.

April 14 2017

Nissan Opens First Purpose-Built Nissan 2.0 Store in US, Iconic Design on Display at Zeigler Nissan Gurnee

Zeigler Automotive Group announces the opening of its state-of-the-art Zeigler Nissan Gurnee dealership now located at 3175 E. Grand Ave in Lindenhurst, IL. The new facility is the first ground-up, purpose-built Nissan Retail Environment Design Initiative (NREDI 2.0) store in the United States.

KALAMAZOO, MICHIGAN (PRWEB) APRIL 14, 2017

Zeigler Nissan Gurnee opened its highly anticipated, 300,000-sq. ft. facility located at 3175 E. Grand Ave in Lindenhurst on February 27, 2017. The Zeigler Automotive Group dealer will hold an Official Grand Opening and Ribbon Cutting on May 17th, 2017.

The new state-of-the-art dealership is based on Nissan’s innovative NREDI 2.0 design, intended to provide customers with attractive, comfortable, and welcoming places to spend time while also offering needed services as efficiently as possible. The initiative is part of the new standard for next generation Nissan dealerships worldwide.

Although other NREDI 2.0 dealerships have opened in the US, these facilities were modified from their existing structures to fit the design.

‚ÄúThe Zeigler Nissan Gurnee store is the first ground-up, purpose built NREDI 2.0 completion in the US,” said Mark P. Kuharski, Senior Manager Nissan Retail Facilities. “This store is currently the purest reflection of the iconic 2.0 design.”

Highlights of the design include a modern showroom with a quiet area, customer lounge with 15 tablets available for vehicle customization, and a unique Nissan vehicle showcase.

“We are proud to have worked with Nissan on this groundbreaking, next generation facility. It’s all about giving the customer the very best experience,” said George Boutsikakis, General Manager of Zeigler Nissan Gurnee.

The Zeigler Automotive Group dealership was previously located in Lake View, Illinois.

About Zeigler Automotive Group
Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Vehicle brands represented include the majority of domestic and imported manufacturers.

Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Automotive Group was named one of the 101 Best and Brightest Companies to Work For in Illinois and Michigan.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010.

April 14 2017