CK Advertising Challenges Businesses To Surpass Its 14,058-lb. Donation To Food Bank

CK Advertising is challenging local businesses to surpass last year’s 14,058-pound donation to the Holiday Heroes Food Drive by Nov. 17.  The food drive sponsored by the Cape Coral Police Department benefits the Harry Chapin Food Bank. 

Cape Coral, FL (November 3, 2017) – Local award-winning advertising agency is challenging Cape Coral and Fort Myers businesses to surpass the 14,058-pound donation it made last year to the Holiday Heroes Food Drive.  The annual food drive, hosted by the Cape Coral Police Department, brought in nine tons total last year for the Harry Chapin Food Bank, including CK Advertising’s food donation and $1,000 check.

The challenge deadline is set for Friday, Nov. 17 – the official Harry Chapin Food Bank pickup date for donations at the agency’s headquarters in Cape Coral.

The Cape Coral Police Department will also be holding a SWAT demonstration from 9 a.m. to noon at the agency located at 1521 Commerce Creek Blvd. Cape Coral, near the Hope Hospice Center.

People love to help but by the time they see something on the news, they feel like it’s too late to participate or they might not get around to it. We just want people to know that we’re here and available in the area as a drop-off point in case they’re heading to work or running errands.  We’re open from 9:00 a.m. – 6:00 p.m. on weekdays,” said Ed Kiesel, VP and creative director at the agency.

But we’re still hoping someone can beat our donation from last year and help more families,” he added.

[LAST YEAR’S FOOD DRIVE BROLL]

ABOUT CK ADVERTISING
CK Advertising (formerly Moore & Scarry Advertising) is the automotive retail industry’s Original TraDigital Agency®. The company was launched in 2017 to unify the power and resources of Moore & Scarry Advertising, Ember Social, and DyGen Digital.

Today, CK Advertising is one of the nation’s largest full-service automotive retail marketing companies.  Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups, and numerous Automotive News Top 125 Dealer Groups.

The agency has offices in Cape Coral, Florida, and Denver, Colorado.

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Press Contact:

Francis Mariela
fmariela@ckadvertising.com
O: 239.689.4000 ext: 214 | C: 239.273.6976

 

November 03 2017

CK Advertising Debuts New Name Signaling Continued Growth

Widely known as the Original TraDigital Agency®, one of the nation’s largest automotive retail ad agencies today announced the official launch of its new name. Moving forward, the award-winning agency will use the name CK Advertising to unify its three largest resources: Moore & Scarry Advertising, DyGen Digital, and Ember Social.

Cape Coral, FL  (November 02, 2017) — The award-winning agency today announced its official move towards the use of its new name CK Advertising, signaling its commitment towards growth. Although it previously hinted towards the strategic rebrand to unify its three largest resources: Moore & Scarry Advertising, DyGen Digital, and Ember Social; the agencies operated individually for years before CK Advertising’s official launch.

This move means more than just a name change on a building or on a business listing. For us it means that we’ve built CK Advertising into an agency that our clients are proud to be represented by, our employees are proud to be a part of, and our community is proud to continue to support,” said partners Paul Caldwell and Tom Kerr in a joint statement.

The agency will continue to use its trademarked slogan, “The Original TraDigital Agency®”, which best describes its business operations in both locations in Florida and Colorado. CK Advertising offers a full suite of services which include: email, direct mail, social media, art, account services, copy, production, paid search, pre-roll, and billing.

The agency was most recently featured in the Gulf Coast 500 where it moved up to number 274, 107 spots from its 2016 position . The agency was also listed as the 14th Fastest Growing Company in The Gulf, having experienced a 121.64 percent change in revenue from 2015 to 2016, exceeding its projections of $17 million from last year.

About CK Advertising
CK Advertising (formerly Moore & Scarry Advertising) is the automotive retail industry’s Original TraDigital Agency®.

The company was launched in 2017 to unify the power and resources of Moore & Scarry Advertising, Ember Social, and DyGen Digital.

Today, CK Advertising is one of the nation’s largest full-service automotive retail marketing companies. Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups, and numerous Automotive News Top 125 Dealer Groups.

The agency has offices in Cape Coral, Florida, and Denver, Colorado.

November 03 2017

Honda of Ocala To Announce ‘Seventh Annual Perfect Car For Perfect Attendance’ Winner

The Morgan Automotive Group dealership will announce the winner on Tuesday, May 16, 2017 at its dealership located at 1800 S.W. College Road in Ocala, FL. The winning senior with perfect attendance must be present in order to accept the 2017 Honda Civic Coupe LX grand prize.

OCALA, FL (PRWEB) APRIL 13, 2017

Honda of Ocala will be giving away a new 2017 Honda Civic LX Coupe to a Marion County high school senior with perfect attendance on Tuesday, May 16, 2017. The winner will be randomly selected from eligible entries at 6:00p.m.

This giveaway has become one of the most exciting and fulfilling traditions at Honda of Ocala. Investing in our community and its future through education is a priority for us,” said Andrew Vislosky, General Manager of Honda of Ocala.

Now in its seventh year, the Perfect Car for Perfect Attendance Giveaway began in 2011 as a partnership between Honda of Ocala and Marion County Public Schools to encourage better attendance among seniors during their last year in high school.

Morgan Auto Group’s Senior VP, Tom Moore spearheaded the initiative. “We feel that this program has accomplished the original mission on which it was founded. It makes us especially proud to receive hundreds of entries every year,” said Moore.

In order to be eligible, seniors must have registered for the contest between August 15 and August 26 of last year. They were also required to be enrolled and have attended a Marion Country Public High School with perfect attendance from August 29, 2016 through May 5, 2017.

About Morgan Automotive Group
Morgan Auto Group is one of the largest, privately held automotive dealer groups in the nation, recently ranked in the top 50 by Automotive News.

Through its 25 dealerships, the Tampa-based business offers 15 unique brands, from Honda to Lamborghini, with new, certified pre-owned, and quality used vehicles available for lease or purchase. These retail locations also sells car parts, service contracts, along with maintenance and repair services.

The company’s famous slogan, “When You Make It Morgan, We Make It Happen” is the basis for all customer service, branding, promotions, and other key operations at its 25 locations from Columbia, Missouri to Naples, Florida.

April 14 2017

Nissan Opens First Purpose-Built Nissan 2.0 Store in US, Iconic Design on Display at Zeigler Nissan Gurnee

Zeigler Automotive Group announces the opening of its state-of-the-art Zeigler Nissan Gurnee dealership now located at 3175 E. Grand Ave in Lindenhurst, IL. The new facility is the first ground-up, purpose-built Nissan Retail Environment Design Initiative (NREDI 2.0) store in the United States.

KALAMAZOO, MICHIGAN (PRWEB) APRIL 14, 2017

Zeigler Nissan Gurnee opened its highly anticipated, 300,000-sq. ft. facility located at 3175 E. Grand Ave in Lindenhurst on February 27, 2017. The Zeigler Automotive Group dealer will hold an Official Grand Opening and Ribbon Cutting on May 17th, 2017.

The new state-of-the-art dealership is based on Nissan’s innovative NREDI 2.0 design, intended to provide customers with attractive, comfortable, and welcoming places to spend time while also offering needed services as efficiently as possible. The initiative is part of the new standard for next generation Nissan dealerships worldwide.

Although other NREDI 2.0 dealerships have opened in the US, these facilities were modified from their existing structures to fit the design.

‚ÄúThe Zeigler Nissan Gurnee store is the first ground-up, purpose built NREDI 2.0 completion in the US,” said Mark P. Kuharski, Senior Manager Nissan Retail Facilities. “This store is currently the purest reflection of the iconic 2.0 design.”

Highlights of the design include a modern showroom with a quiet area, customer lounge with 15 tablets available for vehicle customization, and a unique Nissan vehicle showcase.

“We are proud to have worked with Nissan on this groundbreaking, next generation facility. It’s all about giving the customer the very best experience,” said George Boutsikakis, General Manager of Zeigler Nissan Gurnee.

The Zeigler Automotive Group dealership was previously located in Lake View, Illinois.

About Zeigler Automotive Group
Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Vehicle brands represented include the majority of domestic and imported manufacturers.

Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Automotive Group was named one of the 101 Best and Brightest Companies to Work For in Illinois and Michigan.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010.

April 14 2017

Crown Automotive Group Adds 25 Awards to Growing List of Accolades

Crown Automotive Group received a total of 25 dealership awards from two of the nation’s top annual customer service rating programs: Edmunds Five Star Dealer Awards and DealerRater Dealer of the Year.

St. Petersburg, FL March 30, 2017 –(PR.com)– Crown Automotive Group received a total of 25 dealership awards from two of the nation’s top annual customer service rating programs: Edmunds Five Star Dealer Awards and DealerRater Dealer of the Year.

Crown Automotive Group recently earned a total of 25 awards from two of the industry’s most respected car dealership customer review and rating programs: Edmunds Five Star Dealer Awards, and DealerRater Dealer of The Year.

DealerRater honored the automotive group with a total of 15 accolades during its annual awards announcement, made early this year at the National Automobile Dealership Association (NADA) Convention. It recognizes dealers with two annual programs: the Dealer of the Year Awards, and its complementary Consumer Satisfaction Awards.

  • Crown Buick GMC
    • Dealer of the Year in the US ‚ÄìBuick
    • Dealer of the Year in the US ‚ÄìGMC
    • Dealer of the Year FL ‚Äì Buick
    • Dealer of the Year FL ‚Äì GMC
  • Crown Eurocars of Dublin – Mercedes-Benz
    • Dealer of the Year ‚Äì OH
DealerRater Consumer Satisfaction Award
  • Audi Clearwater
  • Crown Buick GMC
  • Crown Eurocars St Pete
  • Crown Honda
  • Crown Hyundai
  • Crown Nissan
  • Capital Mercedes-Benz
  • Capital BMW
  • Crown Eurocars Dublin (Mercedes-Benz)
  • Crown Chrysler Dodge Jeep RAM Dublin

The dealership group also earned 10 Edmunds Five Star Dealer Awards across a number of its dealership brands. Awards were open to Edmunds Dealer Partners with an overall sales rating of five stars on a minimum of 20 reviews on Edmunds.com over the past year, and a 4.5-star average over the past two years.

Edmunds 5-Star Dealer

  • Crown Acura
  • Crown Buick
  • Crown Eurocars St Pete
  • Crown Honda
  • Crown Hyundai
  • Crown Nissan
  • Crown Volvo Cars Clearwater
  • Crown CDJR Dublin
  • Capital BMW

“Programs such as the Five Star Dealer Awards that recognize excellent customer service can make a real difference to dealers looking to stand out from the competition. We celebrate these exceptional dealers and congratulate them for going above and beyond for their customers,‚Äù said Avi Steinlouf, CEO of Edmunds.

About DealerRater Dealer of The Year Awards
DealerRater’s Dealer of the Year awards are given annually to the top U.S. and Canadian car dealers based on a Bayesian algorithm called PowerScore™, which considers the dealership’s average DealerRater star-rating as well as the total number of reviews written about the dealership during the 2016 calendar year.

Categories for scoring include customer service, quality of work, friendliness, pricing and overall experience.

About Edmunds Five Star Dealer Awards
The Edmunds Five Star Dealer Awards are given annually to dealerships across the nation that consistently deliver great car-shopping experiences. Now in its fifth year, Edmunds presented awards to 817 car dealers who have earned the highest overall rating for customer satisfaction in Edmunds’ dealer sales ratings.

In order to be eligible, dealers must participate in the Edmunds Dealer Partner program and must have earned an overall sales rating of five stars on a minimum of 20 reviews on Edmunds over the past year. Additionally, they must have maintained at least a 4.5-star average over the past two years to be recognized.

About The Crown Automotive Group
Over the last 40 years, Crown Automotive Group has grown into one of the largest dealership groups in the nation, with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulous inspected pre-owned vehicles with financing options for every budget. Customers can also expect superior service from a team of highly trained technicians at Crown’s signature award-winning service facility.

Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with “The Better Way To Buy.

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Source: PR.com
March 30 2017

Crown Jaguar Wins Coveted ‘Pride Of Jaguar Award’ For 10th Consecutive Year, 13th To Date

Jaguar Land Rover North America recently listed Crown Jaguar as 1 of only 16 U.S. Jaguar dealers to qualify for the prestigious 2017 Pride of Jaguar Retailer Excellence distinction. The manufacturer evaluated the Crown Automotive Group dealer on three core performance indicators: customer advocacy, sales, and business excellence. This marks Crown Jaguar’s 10th win in a row, and 13th award to date.

St. Petersburg, FL (March 24, 2017)

St. Petersburg-based Crown Jaguar was recently awarded the prestigious 2017 Pride of Jaguar Award by Jaguar Land Rover North America. The coveted award is given annually to the top 16 Jaguar retailers in the nation. This marks the dealer’s 13th win and the tenth time in a row that the automotive manufacturer has honored Crown Jaguar with the distinction.
“We‚Äôre honored to be recognized for ten consecutive years,” said Larry Casto, General Manager of Crown Jaguar. ‚ÄúWe want to thank Jaguar and our valued clientele for this award.‚Äù
Jaguar Land Rover N.A. evaluated its 330 U.S. Jaguar and Land Rover retailers based on three key performance categories, choosing 16 top dealers from each brand. Award-winning Land Rover stores received the Land Rover Pinnacle Retailer Excellence Award.The qualifying categories included customer advocacy, sales, and business excellence.

‚ÄúWe are delighted to honor these deserving 32 Jaguar and Land Rover retailers for their recognized leadership in both customer service and sales satisfaction,” said Joe Eberhardt, President & CEO of Jaguar Land Rover N.A. in the manufacturer’s statement earlier this month.

Crown Jaguar offers an extensive selection of new, certified pre-owned, and quality pre-owned Jaguar models at its St. Petersburg location in Florida. The luxury dealership also houses a state-of-the-art service department staffed with Jaguar certified technicians.

“Together with our retailers, we take great pride in providing an exceptional overall experience for our customers that sets us apart from the rest,‚Äù said Eberhardt.

About Crown Automotive Group

Over the last 40 years, Crown Automotive Group has grown into one of the largest dealership groups in the nation,with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulous inspected pre-owned vehicles with financing options for every budget.Customers can also expect superior service from a team of highly trained technicians at Crown’s signature award-winning service facility.
Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with “The Better Way To Buy.”

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through its dealerships, suppliers and local businesses.
Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.
Source: PRWEB
March 24 2017

Kalamazoo-based Aaron Zeigler Opens Highly Anticipated 50-Acre Powersports Dealership & Entertainment Facility

Zeigler Automotive Group announces the grand opening of Zeigler Motorsports, its 50-acre dealership and entertainment complex. The new facility, located in Kalamazoo, Michigan opened on Monday, March 6, 2017.

Kalamazoo, Michigan (PRWEB)March 07, 2017

Aaron Zeigler, one of the largest dealers in the nation, recently celebrated the highly-anticipated opening of the automotive group’s first multi-line powersports dealership and entertainment complex. Upon opening its doors on Monday, March 6th, Zeigler Motorsports became the world’s largest Action Park and Motorsports dealership, creating a one-of-a-kind destination for Motorsports enthusiasts.

Now located at 5001 Park Circle Drive Kalamazoo, MI 49048, inside MidLink Business Park, the 50-acre facility features a 30-ft mountain and waterfall, birch trees, a 300 sq-ft. video wall, 36 motorcycles suspended from the ceiling, and a Tap House Restaurant & Bar. It also includes an indoor service write up area and a 150-person training and development center.

“We are changing the way people experience Motorsports. This new location is more than just a dealership. It‚Äôs a destination and an entertainment complex,‚Äù said Aaron Zeigler, President of Zeigler Motorsports.

Dream Traxx, the nation‚Äôs premier track building company developed the dealer’s 3 onsite tracks which span over 4 miles. These include a1.3-mile motocross track, a side-by-side track with natural obstacles, and an additional junior track.

“At our dealership you will be able to test drive vehicles in their natural environment. Every aspect of the complex was designed to give customers an amazing experience,” Zeigler added.

In addition to the attractions and entertainment features, Zeigler emphasized the one-stop-shop aspect of the complex by designating 85,000 sq. ft. for sales and service – including 24 large indoor service lanes; plus an additional 400,000 sq. ft for onsite storage.

The massive storage facility developed with Motorsports enthusiasts in mind, features an in/out service that allows clients to store their vehicles onsite and use them on the tracks without a trailer.

Zeigler Automotive Group plans to hold an official Grand Opening event for the new dealership in the near future.

About Zeigler Motorsports
Zeigler Motorsports in Kalamazoo Michigan is part of the Zeigler Automotive Group, one of the largest automotive dealer groups in the country.

The multi-line dealer carries a large volume of Honda, Kawasaki, Suzuki, SkiDoo, SeaDoo, Can Am, Arctic Cat, KTM, E-Z-Go, Bad Boy Off Road and Yamaha powersport products and specializes in the complete line of Honda Power Equipment and Yamaha Power Equipment. Its main focus is providing A Great Experience with the largest selection in Michigan and a knowledgeable staff always available at its 50-acre facility.

About Zeigler Automotive Group
Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Vehicle brands represented include the majority of domestic and imported manufacturers.

Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Automotive Group was named one of the 101 Best and Brightest Companies to Work For in Illinois and Michigan.

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March 09 2017

Pre-Roll: 5 Surefire Ways To Know That You’re Still Doing it Wrong!

By Paul Caldwell

It‚Äôs been almost 2 years since I made this promotional video impersonating President Donald Trump for my Digital Dealers session, Pre-Roll: You’re Doing It Wrong. I took time this week to look back at my notes from this presentation and found that many of the core principles I went over sill hold true.

Algorithms may have changed, some trends may have changed, but some of the most important things that I stressed at that convention I will once again stress now.


If you‚Äôre¬†still¬†not running video on YouTube, Facebook or any type of online video platform because you don’t know what to run due to the additional production costs.

The worst thing you can be doing with video right now is not running any at all.  While yes, each platform requires different formatting, and the audience consumes media differently on YouTube then on Facebook, it is still very important to be in front of your potential and current customers. Serving up a strong brand and retail message, even if it is, at a minimum, just your current TV spot is essential to strengthening your dealership’s presence in the marketplace.  This practice also works to increase the reach and frequency of your TV buy.

If you’re not running TV at all due to production costs, the proper pre-roll targeting will help make the most of your current TV spots. This will help give your current TV spots a longer shelf life and spread out your costs over 3 months.

However, with all of this being said, I still recommend using custom creative for each online video outlet, if you do have access to a larger budget. Online video pre-roll that is customized to include real people, lifestyle activity, or animation can boost your completed view rate by a minimum of 20%.


If you think it’s still too expensive to run creative for your dealership.

Consider creative to be the new normal cost of business if you want to compete in this economy. 10 or maybe even 5 years ago you could get away with running generic ads but today the landscape for automotive advertising has changed drastically. You need creative to stand out.


If you’re still doing everything yourself and not measuring your results based on best practices for creative.

This ties in with my previous point. Doing everything yourself and not following the best practices for creative might save you a few dollars but at what cost? You are not really giving yourself an advantage by saving money if you are not really being effective with your own creative.


If you’re still judging automotive online video advertising like Pay-Per-Click.

While it’s delivered on a digital device, it’s consumed like traditional television. This is completely different than a pay-per-click strategy. You have to look at different metrics like completed views, viewability, brand lift, audience targetability and view-through conversions.


If you’re still not integrating your pre-roll strategy with your advertising campaign.

Your online pre-roll strategy should not run alone; it should be part of an integrated marketing effort. This should at a minimum include retargeting ads, paid search, social media marketing and email marketing. By integrating your pre-roll with these other types of digital collateral you will be able to amplify your efforts for more leads.

Ready To Make Online Video Great Again?

Click Here To Get 1 Month Of Free Video Production!

 

January 20 2017

Caldwell & Kerr Advertising Among The Top 15 Automotive Marketing Agencies For 2016

Award-winning advertising agency Caldwell & Kerr recently added another accolade to its growing list of industry honors after being named the Top Automotive Marketing Agency for 2016.

Caldwell And Kerr Advertising Top Automotive Advertising Marketing Agency 2016

Caldwell & Kerr Advertising – Top Automotive Marketing Agency of 2016

Awards like this one continue to solidify our reputation as leaders in the automotive advertising and marketing industry,” said partner Tom Kerr.¬† “We are excited about our future as an agency and our plans for even more growth in 2017.¬† This is truly the beginning of a new era for us.”

Partner Paul Caldwell shared a similar sentiment, “this has been a wonderful year for our entire company.¬† Caldwell & Kerr Advertising now encompasses 5 different advertising agencies serving different niches within the automotive industry.¬† We are proud to continue to grow with the support of our loyal employees, business partners, friends & family.”

About Caldwell & Kerr Advertising

A Full Service TraDigital Agency РCaldwell & Kerr is the parent company of five different automotive-specific agencies that work together to serve all of your needs – from in-house production to online marketing services. We’re poised and ready to handle your tier-2 or tier-3 business– and deliver big results!

Home of the Original TraDigital Agency & the #1 automotive advertising agency: Moore & Scarry Advertising,  the award-winning social media platform Sparq, DyGen, Email Resultz and Wholesale Mail.

About UpCity Top 15 Automotive Marketing List 2016

In 2016, more than 52% of searches for automotive-related keywords originated from mobile devices and smartphones. To capture new vehicle buyers and generate sales in our mobile-connected world, having a strong online marketing presence is one of the most important investments for your automotive business. We’ve looked at automotive marketing agencies across North America to find marketing providers with a focus on automotive that provide services you can count on. Check out our list of automotive marketing agencies below!

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December 17 2016